DuckDuckGo is a project launched in 2008 which now has gained immense reach and traffic with numbers reaching to the highest on 19 million queries in one day. Well, it was definitely not expected from a side project though it has a constant traffic of 24 million searches a day recorded in February 2019. A search engine that claims to not track you might raise alarms to some and hence the question arrives, Is DuckDuckGo safe?
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Is DuckDuckGo safe?
DuckDuckGo is a non-tracking search engine, it provides searches without tracking your searches. It is solving a major issue which people face when it comes to searching online i.e. privacy. Whether it is Facebook 2018 major data leakage or Google search leakage it is basically a major issue that concerns many of the searchers like us. But that’s how these search engines are able to earn money by selling your data to the advertising companies. But this is where DuckDuckGo prospers as it caters to this issue and provides a sense of Safety and Security to its users.
While top 5 search engines include Google, Yahoo, Bing, Yandex now it does have a new addition DuckDuckGo. Apple has added DuckDuckGo as its default search engine to select from. Why? Because Apple focuses on increasing user Privacy and creating private searches .
Is DuckDuckGo better than Google?
Where Google still stands on top with has 64% of organic searches, DuckDuckGo is not left behind and gets almost 21%. Google aims at creating a personalized experience for its users by tracking their searches. It did lead to a dangerous threat raised in the minds of its users related to privacy. Besides Google has various software’s that tracks your private information. Whether it is Gmail, Docs, Drive, Calendar and more. DuckDuckGo being a privacy-focused search engine does not record any personal details about you. So, Yes it is better than Google if you are looking for a safe searching platform for searching.
Understand DuckDuckGo Algorithms
DuckDuckGo is a search engine partnered with Bing. The focus of DuckDuckGo is to provide the best results to the queries, so it takes the major search engines and finds the best answers to the same queries asked. Like every other search engine algorithms are not showed up front. The only way you can understand DuckDuckGo algorithms is through using the search engines.
How to optimize your site to get DuckDuckGo Traffic in 2019?
To be able to get DDG ranking, you need to know how it works. DuckDuckGo works towards providing search results which are better than every other search engine. DuckDuckGo gets its answers from more than 400 sources including from various search engines like Yahoo, Bing, and Google. It also receives results from various sources including its own search Bot called the DuckDuckGo Bot along with crowd-sourced websites like Wikipedia. The DuckDuckGo search Bot perform specific tasks which does not including indexing the web and affecting the ranking. You can optimize these sites to rank on DuckDuckGo in 2019.
DuckDuckGo is a hybrid search engine, that means it works with crawling and directories used to give back a result page. To do SEO on DuckDuckGo you have to fulfill the basic requirements including load speed, quality content, keyword research, quality links directing towards your website, social media distribution, good user experience, navigation, website traffic, and other basics. Other than that you can follow these SEO tips for DuckDuckGo.
1. Find and follow influencers who run DuckDuckGo tests to learn from their findings.
2. Follow the DuckDuckGo guidelines, so that you can know about their algorithms and workings.
3. Watch your analytics data and record the pages are making more money than others.
4. Watch out the scope for improvements by analyzing the patterns.
5. Use it to understand the best response available to the various web pages by testing various pages with different keyword density, page length, heading usage, using images or videos.
6. Using Social media mentions, likes, shares, comments, etc and see if they can influence ranking.
How to advertise on DuckDuckGo in 2019?
DuckDuckGo claims to be a non-tracking search engine. It receives results from all over the web. It puts yours advertises on the keywords searched. For example: If you search for cars, you will get to see ads related to the cars company.
You can advertise on DuckDuckGo with the help of Bing Ads by following these simple steps.
Create a Bing Ads account, click campaigns.
Click on your campaign’s name, the ad group’s name.
Click the Settings, followed by Ad Distribution and Save.
For as you need to focus on creating ads which are relevant and have the right keywords.