Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Identify your business in its simplest form via use of mark or icon. Get your distintive business identity.
When it comes to attracting and keeping customers, it’s obvious that brand is important. But your brand is more than just what you say your company is or how it sounds or looks. As we tell our clients, your brand is based on perception and reputation. That is how people perceive your brand and the impression they get of your company. As well as the reputation you build based on the experience your customers have. Which is why brand strategy is so key. Because brand strategy is your plan of how to make sure your customers perceive your brand in the right way.
Social Media Marketing
Converting your visitors to your customers with building a strong online presence. Get new clients & generate sales.
The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before.
Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.
Study the behavior of your audience, run campaigns & analyse your Google ads. Define your target audience.
Analytics shows you data from all channels that are directing traffic to your website, including:
Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having all the data in one place makes it easy to compare the different channels. If you are currently putting money into your SEO, PPC, or Social Media Marketing, you can monitor your ROI. Perhaps you need to find out how you can maximise your social media strategy. Or your PPC campaign is not performing as well as you thought. A look at metrics like bounce rate and time on page can show you if you need to improve your landing pages for better ROI.
Search Engine Optimization
SEO affects the visibility of your website on SERP, more visibility more clients. Increases credibility & ROI.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions. SEO is not only about search engines but good SEO practices can improve the user experience and usability of a website.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
Copywriting & Strategy
Content is king without it you wont be able to rank on SERP pages, give valueable content to customers.
As brands are increasingly turning to professionals to help them rank well in Google, attract more customers, and develop a stronger and a unique brand voice.
At its core, copywriting is a form of inbound marketing. Instead of going out and pursuing readers (although it’s not unheard-of for copywriters to write PPC advertisements and similar outbound content), copywriting generally focuses on creating things like blogs, articles, and infographics, which are designed to pull readers in and provide relevant and valuable content.
PPC & Conversions
PPC & Conversions help in increasing the percentage of visitors to your website & convert them into customers.
The point is conversions are important, which makes tracking them even more important. I was deeply saddened to hear that less than 50% of active AdWords accounts have conversion tracking implemented. Not tracking conversions is essentially like driving down a windy road, in the dark, without your glasses. There is no clarity as to whether your marketing efforts are actually working. You could be wasting your dime and time on PPC due to a lack of conversions. “Blogs that don’t employ conversion strategies generally convert at less than 1%. Ones that do convert at 5% or higher.
Welcome your customers with a clean & professional build website which will represent the image of your company.
Website development can include anything from simply programming the data of a website to adding client liaison, content, network security and web server configuration, e-commerce development and more. It usually ranges from creating the simplest, plain text to the most difficult web-based applications, social network services and electronic business. It should go without saying that the better a website looks, the more visitors it will attract, so it’s worthwhile to focus on the design aspects as well as the coding when developing your website. The content should accurately depict what your service provides and be geared towards enticing the site’s visitors, in order to keep them engaged.
Every email sent to a prospective customer will bring loyalty to your business & generate brand awareness.
It can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.